CASE STUDY 2-2 ZIPCAR

The customer could check all rental records and print receipts from the online reservation system. What is the strategic advantage afforded to Lear from virtual reality? Business Model Zipcar makes its money from: Fill up if the gas gets low, for free using the special charge card in the car. Robin Chase also thought the car rental companies, Hertz and Avis, might enter the market if the concept proved viable. Zipcar seemed to challenge the American dream of car ownership, and capital was difficult to raise, even though the concept of car share was slowly catching on in Europe. It also relayed vital technical information such as battery voltage and fuel level.

A customer reserved a car online, entered into the reserved car by waving the RFID-enabled Zipcard against the card reader mounted behind the windshield on the driver side, returned the car to the same location, and was billed on the credit card already on file. Points to Note 1. Do you think the CAD system offers Lear strategic advantage? Make a reservation at the Zipcar website or with the iPhone application. Path to Viability Zipcar seemed to challenge the American dream of car ownership, and capital was difficult to raise, even though the concept of car share was slowly catching on in Europe.

Acquired a majority stake in Avancar in late Portland and Flexcar Seattle. Acquired an increasing but still minority interest in the Barcelona-based Avancar from onwards. What network effects are part of the strategy of Zipcar? Zipcar was also available in the UK, and in over college campuses.

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The iPhone can also make the horn beep, helping to locate the car. Do you think the CAD system offers Lear strategic advantage? It even informed the central system if a customer forgot to turn off headlights, which can quickly drain battery power. Car reservations were for a specific pick up time and location around the city, often in neighborhoods so the customers need only to walk to pick up their reserved car.

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case study 2-2 zipcar

Is being adopted by city authorities, e. Zipcar Business Plan Analysis. Zipcar changed the rules of the rental car industry by bringing the new Web 2.

Zipcar Case Study

Zipcar is a capital-intensive business with low profit margins. Zipcar is an automated car rental system in which cars are held communally and hired by dase hour or day if required. Indeed there were already three north American competitors by Instead, the Lear team chose a simpler design for its virtual reality room, one that has a flatter screen and a more open space.

What would you do to sustain a competitive advantage?

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For that reason, when it came to building the Reality Center, Lear put a premium on creating an environment that would foster collaboration. Add this document to saved. Acquired the London-based car-sharing firm Streetcar in Their proprietary IT platform carried information flow between customers, vehicles, and the company.

Discuss the synergy between the business strategy of Zipcar and information technology. What is the strategic advantage afforded to Lear from virtual reality? Get your eBook here. How does this technology stusy it compete?

case study 2-2 zipcar

Additionally, the company used social networking technologies to develop an online community of Zipcar members—Zipsters. How Zipcar Carved a Niche.

Analyzes its data, leveraging information to find optimal utilization trends, member demographics and spending patterns. Rates vary by area, time of day, day of the week and the make and model of the vehicle.

case 2.2 zipcar

It encouraged Zipsters to talk about their Ziptrips i. Drive off, noting the rules e. So Lear drew back from the notion of combining jobs. As the CEO of Zipcar, where is your most threatening competition?